Past Customers
Three steps to understand & address market needs
1 - Jobs-To-Be Done
2 - Market Validation and Commercialization
2 - Market Validation and Commercialization
Why do customers hire some products instead of others?
We use jobs-to-be-done interviews to tap into what drives market behavior. People buy solutions that they believe are convenient, reliable, or affordable to solve their pressing problems. What does the market buy when they don’t buy from you? Why?
2 - Market Validation and Commercialization
2 - Market Validation and Commercialization
2 - Market Validation and Commercialization
1. Expertise to assess new ideas and technologies for their market potential or lack thereof.
2. Market position and sizing new technologies.
3. Pricing and financial models.
4. Strategic Go-To-Market planning from launch through 18 months, but prepared for pivots.
3 - Certified StoryBrand Guide Services
2 - Market Validation and Commercialization
3 - Certified StoryBrand Guide Services
Clarifying the problem you solve?
Value Propositions, Ideal Customer, and Pricing
Go-To-Market Strategy
Website Copy Writing & Layout
Lead-Generating Resources
Sales Funnel Automation
Customer Testimonials
Stories Sell Better
Lead Magnet
Convert Visitors
Convert Visitors
Does your paid copy tell a compelling story?
Convert Visitors
Convert Visitors
Convert Visitors
Does your marketing turn leads into buyers?